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<section data-role="outer" class="article135" label="edit by 135editor"><section data-role="paragraph" class="_135editor"></section><section data-role="outer" class="article135" s data-tplid="170540"><section class="_135editor" data-tools="135编辑器" data-id="105041"><section data-role="absolute-layout" data-mode="svg" data-width="375" data-height="459" data-ratio="1.224" s class=""><section data-role="ratio" s><svg viewbox="0 0 375 459" s xml:space="default"></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 424 298" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 383 459" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 338 83" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section align="right" s><strong class="135brush" data-brushtype="text">蓝莓价格“腰斩”<strong class="135brush" data-brushtype="text">堆成山卖</section></section></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 165 52" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section s><strong class="135brush" data-brushtype="text">价格暴跌</section></section></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 244 57" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section s><strong class="135brush" data-brushtype="text">Blueberry</section></section></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 165 52" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section s><strong class="135brush" data-brushtype="text">投资越猛</section></section></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 338 63" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section align="right" s><strong class="135brush" data-brushtype="text">2026</section></section></foreignobject></svg></section><section data-role="block" s class="_135editor"><svg s version="1.1" viewbox="0 0 338 25" xml:space="default" xmlns="http://www.w3.org/2000/svg"><foreignobject data-role="block-content" height="100%" width="100%"><section s><section align="right" s>Market analysis</section></section></foreignobject></svg></section></section></section><section class="_135editor" s><section data-width="90%" s><section data-tools="135编辑器" data-id="148985" s class="_135editor"><section data-role="scale-fix" s><section s><section s data-width="50%"></section><section s><section s><section data-role="scale-fix" s><section s class="135brush" data-autoskip="1">曾经动辄上百元一斤的“贵族水果”蓝莓，如今画风突变。在昆明市场，蓝莓开始论桶卖、堆成“小山”敞开供应，一场“蓝莓自由”来得猝不及防。</section></section></section></section><section s data-width="50%"><br/></section></section></section></section></section></section><section class="_135editor" data-width="90%" s><section data-role="title" data-tools="135编辑器" data-id="107849" class="_135editor"><section><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s><strong class="135brush" data-brushtype="text">一</section></section></section><section s><section s><strong class="135brush" data-brushtype="text"> 价格大跳水：35元/公斤起</section></section><section s><br/></section></section></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1">随着云南产区种植面积扩大和产量激增，蓝莓价格出现明显回落。目前，昆明市场最便宜的鲜果已低至<strong s>35元/公斤，冻货仅需<strong s>23元/公斤。与年前相比，每公斤价格跌了20多元，部分精品果的零售价也从过年期间的<strong s>170元/斤降至<strong s>80元/斤。这轮价格跳水，是多重因素叠加的结果。3月以来，云南蓝莓集中上市，叠加种植面积大幅扩张、晴好天气加速果实成熟，以及节后采摘人力短缺等影响，产地收购价较年前下跌超五成，同比也下降了约两成。</section></section></section></section></section></section><section class="_135editor" data-width="90%" s><section data-role="title" data-tools="135编辑器" data-id="107849" class="_135editor"><section><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s><strong class="135brush" data-brushtype="text">二</section></section></section><section s><section s><strong class="135brush" data-brushtype="text">销量狂飙：年增速超30%</section></section><section s><br/></section></section></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1">价格的大幅下跌，直接引爆了消费市场。数据显示，某生鲜平台热销的云南蓝莓，售价较去年同期下降约23%，而近年来蓝莓销售额年增速均保持在30%以上，预计今年仍可达35%。</section></section></section></section></section></section><section class="_135editor" data-width="90%" s><section data-role="title" data-tools="135编辑器" data-id="107849" class="_135editor"><section><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s><strong class="135brush" data-brushtype="text">三</section></section></section><section s><section s><strong class="135brush" data-brushtype="text">资本逆势加码：5亿元砸向新项目</section></section><section s><br/></section></section></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1">价格越跌，投资越猛。就在2026年初，昆明禄劝县接连启动了总投资超5亿元、总面积达5500亩的两个大型蓝莓项目。其中，“云上蓝莓谷”项目投资4.2亿元，规划建设4000亩基地；另一个项目则投资1亿元，占地1500亩，主打花香蓝莓并配套全产业链，达产后年产鲜果可达1500吨。</section></section></section></section></section><section s><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s>四</section></section></section><section s><section s><strong class="135brush" data-brushtype="text">会重蹈“阳光玫瑰”覆辙吗？</section></section><section s><br/></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1">市场不禁担忧，蓝莓是否会重蹈“阳光玫瑰”的覆辙，走上“高价—扩产—过剩—暴跌—砍树”的老路？业内人士指出，两者有本质区别。阳光玫瑰种植门槛低，容易引发农户盲目跟风。而蓝莓是典型的“重资产”投入，当下主流的大棚盆栽、精密水肥管理，100亩基地的投资成本高达1400万-1700万元，每公斤生产成本超过30元，普通农户难以轻易介入。</section></section></section></section></section><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s>五</section></section></section><section s><section s><strong class="135brush" data-brushtype="text">走向平价普惠</section></section><section s><br/></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1">因此，即便价格大幅下跌，规模化基地仍能保持约30%的毛利。随着消费需求持续扩大，蓝莓更可能像车厘子一样走向平价普惠。未来，蓝莓产业的毛利率或将回落至20%左右，告别“暴利”，进入一个更稳健、更普惠的发展阶段。</section></section></section></section></section><section data-role="title" data-tools="135编辑器" data-id="169390" s class="_135editor"><section s><section><section s><section s><section class="assistant" s>六</section></section></section><section s><section s><strong class="135brush" data-brushtype="text">热展推荐</section></section><section s><br/></section></section></section></section><section data-tools="135编辑器" data-id="162842" class="_135editor"><section s><section s><section s><section s class="135brush" data-autoskip="1"><section data-tools="135编辑器" data-id="104673" class="_135editor"><section s><section s><section><section s></section><section s></section></section><section s><strong class="135brush" data-brushtype="text">2026.9.2-4日 亚洲国际果蔬展（香港）</section></section><section s><section s><section s><section s class="135brush" data-autoskip="1">亚洲果蔬展是亚洲最大且唯一面向新鲜水果蔬菜的专业展会，也是柏林国际果蔬展在亚洲的姊妹展。柏林国际果蔬展作为全球顶级行业展会，已拥有3,000家参展企业和70,000名专业观众。亚洲果蔬展由GPE (HK)主办，该公司由柏林果蔬展主办方Mess Berlin GmbH与Fruitnet Media International共同合资创立。展会覆盖新鲜农产品全产业链及相关服务企业，集中展示最新产品与创新理念，为参与者提供拓展业务、建立高层联系和获取亚洲市场关键信息的独特平台。</section></section></section></section></section></section><section data-tools="135编辑器" data-id="104673" class="_135editor"><section s><section s><section><section s></section><section s></section></section><section s><strong class="135brush" data-brushtype="text">2026.10.6-8日 西班牙马德里果蔬展</section></section><section s><section s><section s><section s class="135brush" data-autoskip="1">西班牙国际果蔬展(Fruit Attraction)是由马德里展览公司和西班牙果蔬花卉生产者协会生发起举办。该协会有 1800 家农业和商业公司，汇集西班牙 70%出口植物产品。本展会为专业的 B2B 活动，囊括新鲜水果和蔬菜及其整个生产链条：果蔬，温室，肥料，化学制剂，生物技术、包装、机械设备，仓储物流，数字化，智慧农业等。有 90%以上的参展商和 95%的观众会再次参与。2024 年的展会面积超过 70000 平米。吸引了来自 145 个国家超过 117000 名专业人士参加了此次活动，专业观众增加了 16%; 有来自 56 个国家 2201 家参展商，参展商和面积都比往届增加了 10%。</section></section></section><section class="assistant" s><br/></section></section></section></section></section><section data-tools="135编辑器" data-id="104673" class="_135editor"><section s><section s><section><section s></section><section s></section></section><section s><strong class="135brush" data-brushtype="text">2027.2.3-5日 德国柏林果蔬展</section></section><section s><section s><section s><section s class="135brush" data-autoskip="1">柏林果蔬展作为全球领先的果蔬行业展会，覆盖从生产到服务的全产业链，为国际企业提供公平的展示与洽谈平台。展会以高效、目标明确、效益显著著称，是业内决策者开展贸易合作的关键渠道。2024年，展会汇聚了来自92个国家的2,610家参展商，并吸引了来自140多个国家的63,470名专业观众。2025年规模进一步扩大，参展商增至94个国家的2,770家，专业观众来自145个国家，人数超过66,000名。</section></section></section></section></section></section></section></section></section></section></section></section><section class="_135editor" data-id="us-4810205" data-tools="135编辑器"><section></section><section data-tools="135编辑器" data-id="116344" class="_135editor"><section s><section s><section><section s><section s><section s><section s><section s><section s><strong class="135brush" data-brushtype="text">GUANZHU</section></section><section s data-width="100%"></section></section></section><section s><section s></section></section><section s data-width="100%"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 317 47" s xml:space="default"><g><g></polygon></g></g></svg></section></section></section><section s><section class="assistant" s></section><section s><strong class="135brush" data-brushtype="text">黄先生</section><section><section class="assistant" s><br/></section></section></section></section></section></section><section><section s><section data-tools="135编辑器" data-id="116344" class="_135editor"><section s><section s><section><section s><section s><section s><section s><section s><section s><strong class="135brush" data-brushtype="text">GUANZHU</section></section><section s data-width="100%"></section></section></section><section s><section s></section></section><section s data-width="100%"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 317 47" s xml:space="default"><g><g></polygon></g></g></svg></section></section></section><section s><section class="assistant" s></section><section s><strong class="135brush" data-brushtype="text">詹女士</section><section class="assistant" s><br/></section></section></section></section></section></section></section><section s><section data-role="outer" class="article135" s data-tplid="165225"><section class="_135editor" data-id="us-4680509" data-tools="135编辑器"><section s><section class="assistant prefix"><section s class=""><section s class="">展会推荐列表</section><section data-tools="135编辑器" data-id="93355" s class="_135editor"><section data-tools="135编辑器" data-id="93355" s class="_135editor">2026年9月2-4日 香港亚洲果蔬展2026年10月6日-8日 西班牙马德里果蔬展2027年2月3-5日 德国柏林国际果蔬展览会</section></section></section></section><section class="assistant suffix"><section class=""><section data-tools="135编辑器" data-id="93355" s class="_135editor"><section s class=""><section data-tools="135编辑器" data-id="93355" s class="_135editor"><strong s>- End -</section></section><section s class=""><h1 s></h1><h1 s></h1></section></section></section><section class=""><section s>如涉版权问题，请联系我们删除，转载请注明出处</section><section s>想做你的<strong s><strong s>星标★好友和公众号置顶</section></section></section></section></section></section><section class="_135editor" 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